Business Model Canvas

1. Solar panel manufacturers and suppliers.
2. Battery manufacturers and suppliers.
3. Distributors and retailers who can help reach customers in remote areas.
4. Government agencies and non-profit organizations supporting clean energy initiatives in the region.
5. Local communities, including micro-finance institutions, self-help groups, and other networks can help us identify and serve the target market.

1. Product development and sourcing: Identify, test, and source the most suitable and affordable solar lighting solutions, batteries, and accessories for the target market.
2. Installation and maintenance: Provide installation and after-sales support to ensure reliable and efficient performance of the products, including regular maintenance and repairs as needed.
3. Marketing and sales: Develop and implement marketing strategies to reach and engage with the target market, including online and offline channels. Provide customer support and address any issues or concerns that arise.
4. Partnerships and collaborations: Establish partnerships with other organisations and institutions that share a common goal of promoting clean energy adoption and access in the region.

1. Skilled technicians and engineers with expertise in solar energy systems and equipment installation and maintenance.
2. Knowledge and experience in identifying and serving the needs of rural and semi-urban communities.
3. Access to reliable and affordable suppliers of solar panels, batteries, and other equipment.
4. A strong network of partners and collaborators in the region.

Access to affordable, reliable, and sustainable lighting solutions for middle-class households in rural and semi-urban areas, with a focus on women-led households and those living in energy-poor regions. The company aims to empower and improve the quality of life of its customers while also promoting sustainable development in the region.

Middle-class households in rural and semi-urban areas with limited access to electricity or unreliable power supply. The target market includes women-led households, households with children, and those in remote areas that are not reached by traditional power grids.

1. Online channels: Website, social media, email marketing, online ads, and other digital marketing channels to reach potential customers.
2. Offline channels: Community meetings, local events, print materials, and other traditional marketing channels to reach customers in remote areas.
3. Distributors and retailers: Establish partnerships with local distributors and retailers to reach customers and ensure timely and efficient product delivery and after-sales support.

1. Awareness camps and workshops
2. Exhibitions, trade fairs
3. Association with NGOs
4. Association with panchayats and SHGs.